Thunkgood was commissioned by private investors to develop alternative brand names, concepts and identities for a new business restoring and reimagining classic Porsche 911’s and 356’s. Thunkgood was also asked to style the interior and exterior of its £200k launch car.

Thunkgood developed a brand concept named after the legendary 1960’s Le Mans Porsche race car driver Jochen Rindt, melding a heritage narrative with one of state-of-the-art automotive craft.

Thunkgood also conceived the brand strapline ‘Rindt. Making Perfect’.